It's less than a month until the full moon of August, but the mooncake market is still quiet at the moment.
Sharing with the press, Mr. Kao Sieu Luc, owner of the ABC Bakery chains said that this year the company decided not to organize moon cake production same as before. The cause is given by the complicated developments of the Covid-19 epidemic, the factory is short of employees due to quarantine or living in a blocked area.
KIDO Group also has a similar move. Sharing with Zing, this brand representative announced that it would not produce moon cakes due to the influence of Covid-19. "The cost of production will increase very high, so if it is produced, both businesses and consumers will suffer," this person said.
Besides, Dai Phat Bakery said that supermarkets have also announced that they will not hold mooncake sales like every year. Even this unit has introduced products to corporate customers but has not yet received any official orders.
Or The Coffee House - a chain of drinks and coffee that always has aggressive campaigns to advertise and sell moon cakes, up to now it is still "no sound".
On the online market, the handmade mooncake market in Hanoi and Ho Chi Minh City is also less active, the number of articles for sale is only sporadic and insignificant. IFrame An owner of a handmade cake shop in District 7, Ho Chi Minh City commented on Thanh Nien newspaper: "Moon moon cakes at this time have become a luxury product, so most consumers are not interested in buying or buying as gifts. gifts are almost non-existent.It is too difficult for owners of bakeries to buy raw materials, even if they register to sell online, they can't deliver. Saigon from today (August 23) will also close its doors for inter-district delivery. , producing mooncakes at this time, if only for charity, make a few batches, but do not sell them. At this time, people are worried about eating, moon cakes are not a food to eat ...". However, many other brands are still selling mooncakes and are starting to take pre-orders. Starbucks Vietnam recently introduced cake boxes with prices from 310,000-610,000 VND, sold at genuine stores on Lazada e-commerce platform. This unit also emphasized that "orders will be delivered by partner Lazada when conditions permit, in accordance with the Government's directive".
Starbucks booth on Lazada
The pastry chain of the big man CJ (Korea) - TOUS les JOURS has also introduced a series of mooncake gift packages with not cheap prices, about 600,000 - 1,000,000 VND/box. This year, Mondelez Kinh Do Vietnam also expanded its distribution channel to online by cooperating with e-commerce platforms and delivery applications. At the same time, the enterprise continues to export cakes to the US, Singapore and Thailand.
Reference as Cafebiz